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Misinformation is being generated that there will be service cuts unless the bus fare is raised to $2. In fact, it might be the reverse.
The reality is that without additional funding from another source, Metro Transit needs a $1.75 fare structure (all fares increase, not just the cash fare), but not the $2 one. The $2 one is expected to generate extra revenue if ridership is not more depressed than some think. That extra revenue would finance things like an additional marketing position, money for a contingency fund and service enhancements. The fear is that ridership would be grossly suppressed by the higher fare, resulting in less revenue and then the need to cut service as a result. That is, a $2 fare could well result in service cuts, whereas the $1.75 fare would not. Then the question is, why risk it?
Susan De Vos, Madison In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. |