Want to reduce Metro ridership? Raise fares

The Capital Times, December 08, 2009

Dear Editor: We are deciding right now in Madison whether or not there will be viable transportation for our children and grandchildren after peak oil, after we literally run out of gas.

After peak oil: The extremely wealthy will have private vehicles (there are no extremely wealthy persons in Madison); the military will have vehicles; the police will have vehicles; the Fire Department will probably have vehicles; there may be public ambulances (but the wealthy may have ambulances of their own, and there won't be public ambulances). Public transit? We're deciding right now.

We're deciding right now whether our children and grandchildren will have a safe, fast, dependable, comfortable, frequent Madison Metro to get them where they need to go 24/7 or whether they'll be standing in the dust at the side of the road, waiting for the occasional excitement of a motor vehicle roaring by (there'll be no speed limits).

In view of the inevitable. wouldn't it be better to start right now to strengthen and improve Metro?

There's one dependable way to increase Metro ridership -- can't fail, new marketer or not: That's to improve Metro service.

There's one dependable way to reduce Metro ridership: That's to raise fares.

The Madison Comprehensive Plan, passed by the City Council and the mayor, calls for measures to increase Metro ridership. How short their memories are!

There's one can't-fail means to decrease ridership, and that's the step Madison is taking right now.

Ted Voth, Madison
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